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TRUTH TO STRATEGY™

Uncover the behaviors that impact the end game. Blueprint and ensure the success of your commercial and clinical initiatives.
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At its core, marketing inspires and influences customer action

Our SimSciences™ offerings simulate how to achieve strategic and tactical success

Veritas est authentically illuminates customer intuition through the Behavior Board™ and pinpoints the behavioral elements to spark action.

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SimSciences™

Having identified common pain points in the life science industry, we turned to successful start-ups in Silicon Valley for inspiration. The SimSciences™ leverages these key learnings

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Strategic Offerings

The SimSciences™ mindset allows Veritas est to utilize, and often adapt, the known methods in life sciences market research

We offer tools to inform strategy and empower a better aligned brand team:

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Insight Socialization/ Internal Promotion & Communication

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Marketing and Strategy Tools

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Internal Workshop Facilitation

The value of SimSciences extends across the Life Sciences customer ecosystem.

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About Us

Veritas est delivers Truth to Strategy .

Veritas est identifies market behaviors to address and enables life sciences organizations to simulate their success.

We are uniquely positioned to serve client needs:

Leaderships’ experience:

  • Qualitative and quantitative market research

  • Marketing strategy, new product planning

  • Competitive dynamics Co-creation, strategic workshopping, simulative techniques

  • Domestic and global research experience in dozens of countries.

  • Experience with a range of stakeholders: Physicians, Physician Assistants, Nurse Practitioners, Nurses, Therapists, Pharmacists, Patients, Caregivers, Payers, IDNs, Former Government Advisors, Patient Advocacy Groups, Hospital and Clinic administration, Wholesalers, Distributors, Manufacturers

Leadership

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Ray Abaskharon

Founder, Veritas est

Kerri Phillips

Founding team, Veritas est

Kelly Hartmann

Head of Access Strategy

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Contact Us

Make your first move.

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