Insights Innovation from Silicon Valley – Truth to Strategy Podcast – Ep 1
Life sciences can learn from Silicon Valley. From the way start ups engage customers to design solutions through the approaches that allow them to without…
Developing Better Treatments: Clinical Trial Design Through Co-Creation – Ep4
Designing better clinical trials can help engineer a product’s success when it launches. And the best way to do that is to include the customer…
Driving Action: Segmentation with Pawns and Queens – Ep3
The reality of customer segmentation is that it has only focused on one behavior at a time. In an environment where healthcare is so complex,…
Elucidating Critical Customer Action Points: The Behavioral Board™ – Ep 2
When it comes down to it, marketing is about facilitating behavior change with customers to improve some aspect of their life. Then why has life…
